Building an

community can be hard.

Don’t do it alone.

“Building a strong, engaged community is at the heart of every successful brand. Together, we can turn your community into a powerful force that drives loyalty, growth, and lasting impact.”

-Tony Romanelli

The Community Coach

As Seen In:

Tony Romanelli

  • tony@tonyromanelli.com
I help great brands get great results

I’ll help you build indispensable communities.

Hey there! I'm Tony Romanelli đź‘‹

I'm an expert in community growth, engagement and user safety, with over 15 years of experience across startups, gaming and crypto.

I'm a proven leader in developing and managing large-scale communities, spearheading trust and safety initiatives, and fostering vibrant user engagement.

Whether you need assistance with setting up a brand new digital community, or you need help with an existing one - I can get you where you need to be.

From training your existing community team on the best community practices, to forming a team of community managers and moderators from the ground up, I'll stand by your side each step of the way, ensuring that your brand's vision and community goals are met to the highest possible expectation.

In addition to full project advisement, I offer 1:1 coaching, a community document repository, keynote event speaking and more.

1:1 Coaching

Get tailored guidance with personalized coaching sessions focused on your Communities unique needs and goals. Together, we’ll cover effective strategies for engagement, growth, and member retention, providing you with the skills and confidence to manage and nurture a thriving online community.

Community Auditing

Gain a comprehensive assessment of your communities strengths, challenges, and growth opportunities. Through a detailed audit, I’ll analyze your communities engagement metrics, content effectiveness, and user sentiment to identify key areas for improvement.

Crisis Management

Be prepared to handle any community challenge with expert crisis management support. I provide guidance on navigating difficult situations, maintaining trust, and protecting your brand’s reputation. From crafting effective communication plans to implementing immediate response strategies, I’ll manage crises smoothly and restore community confidence.

Community Strategy

Develop a strong foundation and long-term vision for your community with a customized strategy tailored to your brand’s goals. I’ll work with you to create a roadmap for growth, engagement, and member retention, using proven tactics that foster loyalty and active participation. This service equips you with the tools for sustainable success.

What My Clients Are Saying

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I had the pleasure of training Tony Romanelli for Habbo Hotel in 2007, and he quickly excelled in mastering the community management process. Tony’s deep understanding of online community culture set him apart, with a learning curve much shorter than most community managers I’ve trained. His judgment, reliability, and fair approach make him a valuable asset.

Rebecca Newton

Head of Digital Trust & Community, SuperAwesome/Epic Games
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We hired Tony to lead our community project through its pre-launch phase, and his impact was immediate and impressive. He quickly organized the team, managed challenges with ease, and ensured every issue was resolved efficiently. Tony’s expertise and proactive approach have been invaluable, making him a crucial asset to our success.

Andrew Green

Managing Director, Doyle & Deeds, PLC
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Tony's expertise in community management has been invaluable to Appraisal Nation. He helped us grow and engage our community of over 100,000 appraisers, creating an active, connected network. His strategic approach and dedication to our Communities success made him an essential asset, and we couldn’t be happier with the results of his consultancy.

Anthony Mattia

Founder/COO, Appraisal Nation
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"Tony was brought on to build our community from the ground up, and he exceeded all expectations, growing it to over one million active users. His strategic approach, dedication, and insight into community needs were instrumental in creating a thriving and engaged user base. Tony's leadership and vision were key to our success, and I couldn't have asked for a better community manager.

Daniel McDowan

CEO, Xivio

A Wide Range Of Customizable Services

All Consultant

Analytics & Reporting

Monitor community performance through detailed analytics, offering insights into engagement, sentiment, and growth metrics. We help you track community health, refine your strategy, and generate reports that highlight progress toward community goals.

Community Growth & Retention Strategy

Create and execute strategies designed to grow your community, improve engagement, and retain active members. This service includes referral programs, loyalty incentives, targeted content campaigns, and personalized outreach to foster long-term community engagement.

Crisis Management & Conflict Resolution

Help manage community crises by developing a crisis communication plan, training moderators, and providing guidance on handling sensitive issues effectively. We ensure that your community remains safe, respectful, and responsive during times of conflict or controversy.

Community Feedback & Insight Collection

Implement systems to gather actionable feedback from your community through surveys, polls, and direct engagement. We analyze the data and provide you with insights on how to improve your products, services, or community offerings based on user input.

Influencer & Ambassador Program Management

Identify and manage key influencers and brand ambassadors within your community to help boost visibility and engagement. This service includes setting up partnerships, creating incentive programs, and managing relationships to ensure that ambassadors align with your community values.

Community Engagement & Content Planning

Design an engaging content calendar with regular posts, activities, and events that will keep your community active and involved. From discussion prompts to events and content creation, we ensure your community stays engaged and your brand stays front of mind.

Community Guidelines Creation

Develop clear, concise, and actionable community guidelines that set expectations for behavior and engagement. We ensure that the guidelines align with your brand’s values, promote inclusivity, and provide a foundation for effective moderation and community safety.

Discord/Reddit/Forum Setup & Customization

Design and set up communities on platforms like Discord, Reddit, and forums to match your brand’s voice and values. This includes customizing channels, categories, roles, permissions, and automating workflows to ensure your community runs smoothly from day one. We also provide training for effective use and management of these platforms.

Service Examples

Crisis Management

Moderation Action Guide

Community G2M Plan

Community Launch Template

GET ACCESS TO 17 ESSENTIAL COMMUNITY MANAGEMENT FILES 63% OFF!

For a limited time, unlock 17 powerful documents that are usually reserved for my consulting clients—who pay thousands for this level of insight and strategy. Each file is designed to help you grow and manage a thriving community, streamline your team, and elevate your social media game. Normally $50 each, this entire collection is yours for 63% off—just $300 for $800 worth of resources. Don’t miss this chance to get the expert tools you need to build an engaged, vibrant community!

Included in this powerful collection are:

  • Community Auditing Workbook – Assess and optimize your community’s performance.
  • Community Content Calendar Template – Plan, schedule, and organize engaging content.
  • Influence Campaign Brief Workbook & Template – Launch successful influencer campaigns with ease.
  • Crisis Management Plan Workbook – Prepare for the unexpected with a structured plan.
  • Community Launch Checklist – Get ready for a seamless, impactful launch.
  • AND MORE!

Lets Talk!